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Nurseries + Nests: Why Today’s Most Stylish Nurseries & Kids’ Spaces are Becoming Gender-Neutral

By Rooms

Nurseries are the sweetest spaces to design and there’s lately been a radical departure from the typical inspiration that’s always been front and center. Whether you're outfitting a soft, neutral kids’ room with pink accents or a dramatic boy's nursery with grays and blues, in this day and age of gender-neutral palettes for kids rooms, we designers must ask ourselves, “How can we push the proverbial envelope?”

Let’s face it. Pinterest is driving today’s clients’ interests, and some are asking “What’s happened to good ole fashioned pink and blue children’s rooms”? There are some new rules to take into account and neutral, layered nurseries with a natural feel are the most popular style, while wall art and soft bohemian touches add identity.

Kids Room lavender nursery wall color

What makes Baby’s room both stylish and gender neutral?

  • Color palettes and choices like dusty purples and darker jewel tones create depth that allows for transition into a guest room in the future, giving clients flexibility in their homes. When a client wants to think ahead or consider an out-of-the-box look for his or her nursery, secondary colors and neutrals can be a great way to go.
  • The Bohemian/Scandinavian look is light, airy, and gives the natural feel that appeals to many home buyers while creating an easy direction for future designs to consider no matter what the room’s purpose later.
  • A totally neutral palette seems to be the most on-trend way to outfit kid’s rooms at the moment, achieved by layering trending textures like sheep skin, shag rugs, wall tapestries and grassy/beachy lighting and other décor items. The clean white with black look is also in high demand for kid’s rooms and allows for children to grow into spaces for years to come, while also maintaining the previously mentioned gender neutral look.
  • Top ways to incorporate the latest looks are via stick-on wall decals, wallpapers, and wall hung shelves to display toys and kid’s books.
    Wallpapers that are most frequently used in more high-end spaces for obvious reasons and the most commonly published spaces as of late tend to be vintage florals and geometric prints– see this article with both included via The Spruce
  • Popular Pinterest inspired looks inform kid’s spaces and there’s a fine line between the latest Scandinavian looks, modern farmhouse style and bohemian trends, so be certain about which aesthetic you’d like to achieve for baby and kids before launching your project.
Gender Neutral Nursery Sofa

Classic Pink & Blue – The History of Things:

It turns out, according to The Huffington Post, blue and pink was just a marketing ploy in the mid 20th century by children’s toy and clothing manufacturers to segregate the market and have parents identify which color to buy their infants from the start.

We all know gender reveal parties are going viral lately and there’s’ no doubt these traditional colors are here to stay. Although the tried and true baby colors may never truly go away, who knows with Millennials having kids now and the Gen Z’ers (born 2000 to present) up next! Could the future color palette of babies and kids be totally neutral?

According to the above-mentioned Huffington post article, having gender-specific products “…is the primary danger of exposing children to our prejudices at such an impressionable age”. This seems to the experts to be creating pressure from birth for boys to shun pink toys, urging them towards tools, and cars, while keeping girls more focused on stereotypical feminine activities, and many new families are more aware of this now.

There is a growing movement back towards promoting gender neutrality.

Do parents and designers have a responsibility to not stereotype children through the use of traditional colors? That’s up for debate, and (for now) all that aside – in today’s day and age, social media is at its peak - Pinterest is the best.

Pinterest has made its mark on how consumers choose products for their interior spaces, DIY projects, wardrobe decisions, and more. When it comes to the baby's room, this is no exception. Look up Nurseries + Nests on Pinterest, and you’re sure to find the hottest and what’s in style for such spaces.

No matter where you stand on today’s gender issues that are now seemingly arising at birth, the trends speak for themselves. Use Pinterest as your guide to stay on top of what’s current in and around children’s spaces, and once you’re aware, you’ll begin to see this baby and children gender-neutral movement everywhere. Why is this happening? Well, we can’t point to any one single event, but the reality is that it’s happening and if we are to deliver fabulous nurseries for design clients, we must know about the who, what and how of things.


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